Analytics, GTM & Consent Mode
Analytics and tracking you can actually trust
I implement and tidy up GA4, Google Tag Manager, ad pixels, conversion events, Consent Mode and cookie-consent systems. The goal isn't just installing tags - it's reliable data for business and advertising decisions.
Who it's for
- Online stores unsure whether their GA4 data is correct
- Companies running Google Ads, Meta Ads or marketplaces that need reliable conversions
- Owners who have pixels installed but don't trust the reports
- Agencies needing technical support with GTM, GA4 and Consent Mode
- Companies that must sort out the cookie banner and tag-consent compliance
Typical problems
- GA4 works, but the sales data doesn't match the store
- Google Ads or Meta conversions are inflated, understated or duplicated
- GTM is full of old, undocumented tags and nobody knows what can be removed
- The cookie banner is there, but tags fire before consent
- Consent Mode v2 is implemented partially or incorrectly
- Events are missing: add_to_cart, begin_checkout, purchase, lead, phone or email clicks
- Reports don't answer which activities actually drive sales
What I implement
- An audit of the current GA4, GTM and ad-pixel setup
- GTM configuration and clean-up of tags, triggers and variables
- Implementing or fixing GA4 e-commerce events
- Configuring Google Ads conversions and Meta Pixel / Conversions API where it makes sense
- Consent Mode v2 implementation and CMP integration - e.g. Cookiebot, CookieYes or another tool
- Measuring forms, phone clicks, email and key micro-conversions
- A simple report or documentation: what we measure, where and why
Example scenarios
04Store tracking audit
I check whether sales events are sent correctly, whether there's duplication, and whether the data is logically consistent.
Consent Mode v2
I configure tag behaviour based on user consent and the core signals the Google ecosystem requires.
Lead measurement
I measure submitted forms, phone clicks, email clicks and other actions that matter for sales.
GTM clean-up
I remove or document old tags, tidy the naming and leave a setup the next person can understand.
How we work together
- 01
Audit of current accounts and on-site code
- 02
A list of errors, risks and priorities
- 03
A plan to implement or fix tracking
- 04
Configuration in GTM, GA4, Google Ads, Meta or a CMP
- 05
Testing in debug mode and on real events
- 06
Documentation and recommendations for further analytics
What you get
- Clean tracking and tag configuration
- Clear documentation of events and conversions
- Guidance on which data is reliable and which needs caution
- Consent Mode implemented or fixed
- A better basis for campaign optimisation and e-commerce decisions
Business outcomes
- Reliable data for marketing decisions
- Tracking compliant with consent and GDPR requirements
- A clear view of your funnel and sales sources
Not included
- I don't promise 100% data parity between GA4 and the store panel - these systems measure differently
- I'm not a law firm and don't issue GDPR legal opinions, but I implement the technical layer of consent and tags
- I don't run ad campaigns as a core service, though I can set up correct measurement for an agency or team
Not sure your tracking works correctly? Describe your store, the tools you use and the data problem - I'll prepare an audit or fix plan.
Book a consultation