Interim / Fractional Manager
Experienced e-commerce support without hiring a full-time manager
I support owners, boards and teams in growing online sales on a project or limited-hours basis. I help diagnose problems, set priorities, analyse KPIs, choose tools and lead technical or process projects.
Who it's for
- Companies that have an online store but lack an experienced e-commerce manager
- Owners who need an independent diagnosis and roadmap
- Teams with plenty of tasks but no priorities or processes
- Companies post-launch that don't know what to develop next
- Organisations needing 10, 20 or 40 hours a month - not a full-time hire
Typical problems
- Sales are growing, but processes and data can't keep up
- It's unclear which e-commerce projects really matter most
- The agency, software house and internal team work separately, with no shared plan
- There's no one who understands marketing, technology, marketplaces, data and operations at once
- The company has lots of tools but few organised processes
- The owner has no time to verify every rollout and every report
What I implement
- An e-commerce audit and a priority list
- A 3-6 month growth roadmap
- Analysis of KPIs, sales channels, margins and processes
- Tool recommendations: OMS, PIM, automation, tracking, marketplaces
- Coordination of selected technical projects
- Supporting the owner or team in e-commerce decisions
- Oversight of an agency, software house or tool rollout
Example scenarios
04Audit and roadmap
After analysing the store, channels, data and processes, you get a priority list and a plan for the coming months.
Owner support
Regular consulting and decision analysis: what to implement, what to drop, what to delegate.
Leading a technical project
I coordinate the rollout of automation, a dashboard, tracking or an integration, keeping the business sense in focus.
Sorting out vendor cooperation
I help define requirements and hold an agency, software house or platform provider to results.
How we work together
- 01
A diagnostic conversation and scope setting
- 02
Analysis of data, tools, channels and processes
- 03
Defining priorities and the cooperation model
- 04
Recurring consulting, tasks or project coordination
- 05
Reporting decisions, recommendations and progress
- 06
Closing the project or moving to ongoing hourly support
What you get
- An audit and roadmap
- A list of business-and-technical priorities
- Better control over e-commerce projects
- More consistent tooling and process decisions
- Support from someone who understands e-commerce operationally, not just from slides
Business outcomes
- A clear plan instead of chaos
- Technology decisions grounded in experience
- Projects finished, not just planned
Not included
- I don't replace day-to-day, full-time management of the whole store
- I don't handle customer service, social media or running every campaign day to day
- I don't take responsibility for every department - the scope must be clearly defined
- This isn't 8-hours-a-day availability like a full-time employee
Need an experienced eye on e-commerce, but not a full-time hire? Describe your company's situation and goal - I'll propose a safe scope of cooperation.
Book a consultation